Friday, September 21, 2018 / by Joe Corbisiero
Marketing Your Home
If you watch the news, listen to the Radio, or have access to the Internet, you’ve probably seen many advertisements and
The FIRST thing you’ve got to keep in mind, is that BOTH OPTIONS
have their merit. But they come at a cost!
When you list a home with a full service real estate broker, you expect them to list your home on the MLS (Multiple Listing Service) in your area, to market the home through traditional advertising and to be there to show the home to potential buyers.
On the other hand, a flat listing real estate agent may charge a flat fee for their services. In some cases that flat fee might be to include your property on the MLS, and maybe put a sign in the yard, and that’s it. You will have to show the property, field calls from potential buyers and other brokers and
Now, I’m not here to throw my industry under the bus. But, please BE AWARE of the “marketing plan” 98% of Realtor’s use when they list a home is to put your property in the MLS and pop a sign in the yard. Based on what you’ve already read here, that sounds like Flat Fee Service to me.
What you want, and what you deserve if you’re paying for
full service listing services
A good Realtor can easily share their marketing plan with you, and since I’m a good Realtor, I’m going to do just that. You see, I’m not an average Realtor, I’m a marketer and I create the buzz about houses for sale using a real marketing plan. It’s like how big brands sell their products, but I do it for real estate. That said, let’s talk about how I market your home to sell!
You can decide if you want to hire me or go with the
The process I’m about to share with you is what separates my service from Flat Fee Service Providers, I use a
The Dream Homes Team Full Service Marketing Plan
1) Pricing & Positioning
No matter how well I market your property, if it is priced too high, it just won’t sell. I think that your
agent OWES it to you to tell you that. If it’s priced too low, you leave money on the table and miss out on the equity you’ve worked to build. Strategic pricing is crucial to
Pricing is an important part of how you position your property for sale to the public, but it’s not the only way. This is how you play Jedi mind tricks with your potential buyer so they make an offer.
2) Staging & De-cluttering
Making your home show ready is important for maximizing value. Removing clutter helps open rooms and prepares it for showings. No one wants to walk
3) Amazing Pictures & Videos
Your home’s first showing is taking place online. Our marketing team includes a professional photographer and videographer to make that first impression the best impression possible. They say that “the camera adds 10 pounds.” Why not use them to add 10% to your selling price? Same logic… I guess.
4) Online Marketing
The top four real estate websites (Zillow, Trulia, Realtor.com, Homes.com) have close to 100 million visits per month. Our marketing targets those websites as well as YouTube, which is the world’s second largest search engine behind Google. Our marketing dude is an expert in
5) List on the MLS
One of the most important additions to the real estate industry was the creation of the
6) Offline Marketing
As important as the internet is for home buyers, when marketing your home there is still a need for offline efforts as well. A “For Sale” sign will catch the eyes of prospective buyers and spark interest from anyone who sees it. The only form of print advertising we use is direct
7) Create a Buzz
We have a very specific schedule that we adhere to in order to reach the most prospective buyers. That allows time to plan & properly advertise open houses for buyers & incentives for brokers’ open houses. We do everything short of standing on a cliff and yelling to tell people about our listing, and that’s mainly because
Thinking about selling? Know someone thinking of selling??
I’d love to put my plan to work for you. Let’s talk about it!