Tuesday, November 27, 2018 / by Joe Corbisiero
House Positioning Is Everything
It’s the basis of how we market your house for sale.
Who are we trying to reach?
Who is the most ideal buyer for this property?
To properly advertise your house for sale you need to find out the who, what, where, when, and why someone would want to buy your property. Once we can answer all of those questions then we can begin to create the
Think like the big brands !
Pricing is the most important part of positioning. A good marketing plan for a house should have a 2-3 step pre-planned pricing strategy should a seller not get enough traction with their initial price offering
The remarks used when describing a home for sale are essential. It’s important to tell a story of the home as the description rather than trying to hard sell it. Potential buyers are looking for an investment, but also a home to live in.
Based on the type of property you are trying to sell, you need to position your property to speak to that ideal buyer. If you are selling an investment property the remarks should be focused on numbers, cash on cash return, net operating income, gross operating income, and CAP rates.
If I am selling a single family home, the remarks will be talking about school districts, local restaurants, and parks. They are more focused on lifestyle.
When listing your home for sale it’s very important to tell your agent the things you love most about the property. Make sure you tell them how you take walks to the lake or how you love the short walk to the train. Your agent needs to write a
When you are marketing your home for sale, your agent should be targeting where your buyer is more than likely to come from. An aggressive agent will chase your buyer vs. just placing a sign in the yard and list it on the MLS. You want to proactively market the home in places you believe the buyer will come from.
Marketing positioning is targeting your marketing
Once you have created your ideal buyer avatar for your home, it’s time to find out where they hang out! This is the fun part!
With the use of social